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The future of money is being reinvented. And with it, a completely new definition of value creation, transfer, and expansion.

In the same way the internet reinvented the definition of human connection—for good or for ill—the frontier of digital currency will rewrite how we perceive and transact value.

Make Money Good

By engaging in neutral, user research, Maiden centers people in the essential decisions shaping the future of money. We empower global technology, policy, and business leaders with the insights required to mitigate the risks and realize the opportunities of new, more equitable financial protocols.

Leadership

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Shira Frank

Director

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For 20 years, Shira has worked at the intersection of money and power. Initially, through philanthropy, she worked to redirect resources to those most in need. Later, as Deputy Director for J Street, she partnered with the Obama Administration to transform US policy in the Middle East and pave a pathway for the Iran Nuclear Agreement.
 
After decades nudging existing financial and political systems, she saw in emerging technologies a way to fundamentally re-architect these systems. Digital currency has the potential to redefine both money and power. Just as easily, it could reinforce the flaws of our existing systems. In response, Shira formed the research lab Maiden in 2017 to make money good, by bringing people into the formative technology and policy decisions essential to the design of future financial protocols.

Board Members & Advisors

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Our Research Teams

Our researchers span the globe to gain deep insight into users’ perspectives on digital currency and the financial system at large. Team members are assigned to each project based on their research expertise.

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