In the exploration of digital currency and new national payments-system rails, user research is vital. It serves as a reality check, a cost-saver, and a compass; it mitigates risks and empowers decision-makers with the data they need to be proactive rather than reactive.
Shira Frank
Director of Maiden Labs
Research Projects
We provide decision-makers with insights into the risks and potential of digital currency for/on the lives of current and future users.
U.S. Research
National research study investigating some of the most-common assumptions about prospective US retail CBDC users and use cases. The study produced insights for CBDC, as well as broader user findings applicable to a variety of future opportunities to improve our financial systems.
Global Research
In collaboration with the MIT Digital Currency Initiative, Maiden is conducting a first of its kind technology-focused, empirically-grounded, global investigation of how CBDCs might improve financial inclusion for low- and middle-income populations around the world.
Who Benefits From
User Research
We all do. When discovery research is embedded at the protocol layer of new technology, systemic risks can be proactively identified, myths can be reset to reality, and opportunities for transformational change can be realized.
Technologists
We collaborate with engineers to design and integrate user research throughout the digital currency ecosystem, informing questions of base-layer protocol designs to end-user application interfaces—protecting against the time-intensive and costly burden of inaccurate and harmful assumptions.
Legacy Financial Institutions
We work with leading financial institutions, firms, and individuals to inform their investment, innovation, and product roadmaps; mitigating the risks of future technology investments and bringing strategic clarity to new opportunities.
Policymakers
We introduce policymakers to rigorous, neutral data on user needs, behaviors, and trust factors, enabling them to evaluate digital currency options and trade offs, and craft evidence-based policies that serve the public good.
Cryptocurrency Leaders
We provide clarity on how potential users perceive and relate to the core value propositions of digital currency. By better understanding users, crypto leaders can strategically invest in the specific use cases, products, platforms, and migration strategies most likely to expand to the mainstream.
