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Maiden's discovery user research is designed to close the gaps between today’s digital currency experiments and a future financial system that, by design, is more resilient, equitable, secure, and open.

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In the exploration of digital currency and new national payments-system rails, user research is vital. It serves as a reality check, a cost-saver, and a compass; it mitigates risks and empowers decision-makers with the data they need to be proactive rather than reactive.

Shira Frank

Director of Maiden Labs

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2021 US Report Research Team

The Future of Our Money: Centering Users in the Design of Digital Currency

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Georgia Rakusen

Lead Researcher

Newcastle University

Digital Currency UX, 

Mixed-Methods User Research 

London

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Brennan O’Rear

Researcher

University of Chicago

Cultural Anthropology, Political Economy, Social Psychology, Data Analytics

New York

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Shira Frank

Director

Smith College

Digital Currency,  Political Theory,

Middle-East Peace Politics

Colorado

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Zach Herring

Team Lead

Digital Currency, Design Research

Colorado

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Cris Kubli

Researcher

University of Texas

Applied Cognition and Neuroscience, UX Research,

Cognitive Anthropology

Texas

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Erin Gjefle

Researcher

University of Edinburgh

UI/UX Design, Human Physiology, Environmental Science

Washington

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Mia Herring

Project Manager

University of Denver

Project Management, Operations, History, Curriculum Development

Colorado

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Chichi Wu

Assistant​

Smith College

Data Science, Art History

Massachusetts

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While technologists design the future of money, central bankers from nearly every nation are exploring a digital version of their currency.
Not since the foundation of the internet have such critical and far-reaching financial technology decisions been on the table.


To learn more about our research click below.
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